The major difference between the App store and Google Play is their philosophy. App Store focuses on providing a seamless user experience. Whereas Google Play thrives on diversity.

So it’s not surprising that Apple is rolling out new and stricter guidelines for App store. From 7th September 2016, apple shall start removing outdated apps. Apps that are abandoned or does not work well with the current version of ios will be given a 30-day notice before removal.

Apple is also limiting the number of characters you can use for titles. “In hopes of influencing search results, some developers have used extremely long app names which include descriptions and terms not directly related to their app,” Apple said. “These long names are not fully displayed on the App Store and provide no user value.” New apps and app updates are now limited to 50 character titles.


This comes as a great news for serious developers. It means users won’t have to deal with copycats and unrelated apps, when they search for your app.